Real Estate AgentsIn preparation for a listing appointment for a home for sale I spend hours in the evaluation of the property. Often I will do two appointments, one to view the property and to determine if I may want the listing. The second is to give the price suggestion and to sign the documents.
Recently I have been on several listing appointments for real estate and gone thru the routine narrative of pros of what I can offer, what my company – Prudential Network Realty in St. Augustine, Florida – can offer, and a detailing of the marketing plan. In several instances, the owners tell me they have an urgent need to sell. I usually give a range for pricing to include at the lower range more aggressive pricing to price the home more competively and at the higher end a more relaxed pricing for those that have luxury of time. I always write a thank you note for the opportunity.
I knew I was up against a couple of other agents on several appointments. Then I see the properties listed with these other agents but at prices way above the current market value.
I don’t understand how the customer can tell me that they need to sell quickly and somehow they buy a story from another agent that includes a ridiculous price. I have felt so defeated several times. I wonder what the outcome will be. Time will prove which of the below scenarios will result:
1. the sellers will get a “lowball” offer more in line with my recommendation and take it (outrageously priced agent wins)
2. The sellers hold out for a price more in keeping with the current market and will need to relist (outrageously priced agent probably will win relisting agreement)
3. No offers will come in or seller will not take any seemingly low offers and ultimately will need to relist (I may get a second chance)
Is the tactic that some realtors use to overprice homes a good one? Obviously it results in the listing. Does it result in good relations. I hate to revise my strategy. Is this a case where people want to hear want they want to hear?
An Marshall, REALTOR
Prudential Network Realty
Extremely Full Service
www.AnMarshallOnTheMove.com
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email:an.marshall@prudentialnetworkrealty.com
